Services | Sam Tam Designer

Welcome aboard!

Your first mission: explore services and prepare for lift-off

JUMP TO: THE DESIGN PROCESS

Basic Brand Package

Week 1-2: Consultation and Design Exploration

Initial Consultation: We discuss your business objectives, target audience, brand values, and preferences
Payment: I will send over a contract and invoice for a non-refundable 50% deposit before we begin the project. (If you need to discuss payment plans or have any concerns, please feel free to email me, and we can work out a suitable arrangement.)
Research: I'll conduct research on your industry, competitors, and gather inspiration
Moodboard Development: I put together 2-3 moodboards to visually communicate different art directions, including color palettes, typography, imagery, and overall aesthetic
Design Exploration: Based on the moodboard, we begin exploring initial design concepts for the logo and other brand elements

Week 3-4: Design and collaboration

Presentation: I will communicate over email and present initial design concepts to you
Feedback and revisions: You provide feedback, I make revisions to the designs accordingly, ensuring they accurately reflect the brand's identity and vision
Finalization: I prepare the final design files and materials, ensuring they meet your specifications and quality standards

Ideal for:

Small businesses or startups seeking a foundational visual identity
Those looking for a cohesive and memorable brand image

Investment: starting at $400 CAD // Timeline: 2-4 weeks

Included in your package:

Initial consultation and questionnaire to help you gain clarity on your goals
Creative direction and brand moodboard
Primary logo design and secondary logo
Colour palette: Carefully selected colours that align with the brand's personality
Brand typography: Customized font selection that complements the brand's style and voice
Basic brand guide: A one page document outlining how to use all the branding elements consistently
High quality files for print and web: .ai, .eps .pdf .jpg .png

Optional add-ons (not included)

Print collateral (business cards, flyers, banners)
Digital assets (social media posts, digital ads, illustration)

Premium Brand Package

Week 1-2: Consultation and Design Exploration

Initial Consultation: We discuss your business objectives, target audience, brand values, and preferences
Payment: I will send over a contract and invoice for a non-refundable 50% deposit before we begin the project. (If you need to discuss payment plans or have any concerns, please feel free to email me, and we can work out a suitable arrangement.)
Research: I'll conduct research on your industry, competitors, and gather inspiration
Moodboard Development: I put together 2-3 moodboards to visually communicate different art directions, including color palettes, typography, imagery, and overall aesthetic
Design Exploration: Based on the moodboard, we begin exploring initial design concepts for the logo and other brand elements

Week 3-4: Design and collaboration

Presentation: I will communicate over email and present initial design concepts to you
Feedback and revisions: You provide feedback, I make revisions to the designs accordingly, ensuring they accurately reflect the brand's identity and vision
Finalization: I prepare the final design files and materials, ensuring they meet your specifications and quality standards

Ideal for:

Small businesses looking to establish a strong and cohesive brand identity
Suited for entrepreneurs aiming to take their brand to the next level with marketing materials)that can help build brand awareness

Investment: starting at $600 CAD // Timeline: 2-6 weeks

Everything in the basic brand package, plus...

Full logo set ensuring versatility across different platforms and mediums: Primary logo design, secondary, submark, icon, favucon for web, full colour and grayscale
Brand style guide: guidelines outlining logo usage, colour schemes, typography, and brand messaging for internal and external stakeholders
Your choice of three print/digital collateral pieces: business card, postcard, x5 social media templates, email signature, profile banner, patterns

Optional add-ons (not included)

Print collateral (label/packaging, flyers, brochures)
Digital assets (Instagram highlights, digital ads, illustration)

Social Media Package

Week 1-2: Consultation and exploration

Initial Consultation: We discuss your business objectives, target audience, brand values, and preferences
Payment: I will send over a contract and invoice for a non-refundable 50% deposit before we begin the project (payment plans available)
Research: I'll conduct research on your industry, competitors, and gather inspiration
Feed Development: I create a visual feed plan to ensure consistency in tone and style across all your social media posts

Week 3-4: Design and collaboration

Presentation: I will communicate over email and present initial design concepts to you
Feedback and revisions: You provide feedback, I make revisions to the designs accordingly, ensuring they accurately reflect your brand's vision and tone of voice
Finalization: I prepare the final design files, ensuring they meet your specifications and quality standards

Ideal for:

Businesses with a strong focus on online presence
Individuals or companies looking to enhance their social media engagement

Investment: Starting at $300 // Timeline: 2-3 weeks

Additional design assets

Digital

Email signatures
Presentation decks
Simple custom illustration
Web icons
Digital ads
Podcast covers
Website updates
Email marketing
Branded patterns

Print

Flyers and posters
Brochures and booklets
Packaging design or labels
Branded merch (stickers, totes, mugs, shirts, coasters)
Signage and displays
Invitations and postcards
Business cards
Letterheads and stationery

The Design Expedition

(my process)

Landing Phase

This is where our journey begins, like a spacecraft touching down on a new planet. We’ll discuss your requirements, goals, values, and establish the foundation for your design mission.

Exploration Phase

Just like an explorer venturing into uncharted territories, this phase involves brainstorming, researching, and experimenting with different design concepts. Together we explore various ideas and directions to find the best visual solution.

Encounter Phase

Here, our designs start to take shape, ensuring we conquer any challenges and obstacles we face along the way, much like a spacecraft navigating through asteroid fields. We refine our design, working as a team to overcome any hurdles to ensure your designs align with the project goals.

Launch Phase

This is the final step of your journey, where your brand is ready to be launched into new worlds of success. Like a rocket blasting off into space, I deliver the files in the formats you require, whether it's digital assets or print materials

INITIATE LAUNCH SEQUENCE: GET IN TOUCH